A business strategic plan defines goals, objectives, and success measurements for a company. Assigns resources and budgets to clearly understand how to achieve each. When a strategic plan is active, it guides generations on a course for the company. A strategic plan is long-term (though changes need to be addressed at least every two years) and focuses on where you want the business to be at a future date.

Iannuzzi Manetta asks clients, “if you don’t have a plan, how do you know how you’ll grow, prosper, and succeed?” So, yes, every company should have a strategic plan.